& Nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - Brand Dynamics] in the field of big data and wearable long layout sports brand giant Nike is cool for this emerging field. Foreign media reported that Nike's headquarters has recently been proven to be wearable device sector Fuel Band were slightly layoffs.
The report also said that due to the high hardware operating expenses, and the company did not generate sufficient profits, Nike has been a fierce debate on the recent Fuel Band related decisions.
Nike China yesterday on the "First Financial Daily," the reply does not involve layoffs issue, but said:. "Nike + Fuel Band SE is still an important part of our business, we will continue to deve Cheap air jordans for sale lop Nike + Fuel Band App, released a new METALUXE color, and in the foreseeable future continue to sell and support for Nike + Fuel Band SE. "
Market analysts believe that, like Nike such traditional corporate earnings prospects in the field of wearable uncertain, try to emerging technologies, but also help boost the main business.
"test the water" Wearable
In fact, Nike sporting goods business in the first set foot wearable supplies business, but it is mainly through cooperation with Apple motion digitized.
At first, Nike just want to combine sports and the Internet, and its digital platform named Nike +, introduced since 2006, Nike + Running so far, has introduced a number of iOS platform app cheap jordan shoes for men lications, including the Nike + Training Club, Nike + Fuel Band , Nike + Move and Nike + iPod, Nike + Sportband like.
In Nike + iPod, for example, mainly through its components together in the shoe sensor and a receiver fitted to the iPod that allows users to run a series of data in real time to see their own pace, distance and so on.
2011, Nike also worked with Tom Tom, launched the Nike + Sport Watch GPS, After the run, the movement can be run via a USB data uploaded to Nikeplus website.
2012, Nike's first-generation Nike + Fuel Band advent of black, gray and white are three different options, and compliments supporting iOS platform applications. In 2013, the second generation of Nike + Fuel B Retro jordans for sale and came, and added human physiological indicators can track function.
Last year, Nike Greater China public relations director HuangXiangYan accept the "First Financial Daily" reporters spoke on such topics interview, Nike + core value lies in the build up huge online community, saying: "Not yet commercial of consideration, just want to give full play to community function, increase exercise fun. "
clothing business limitations appear
Nike might initially did not want to be so far away. But in wearable boost tide, the demonstration effect Nike sparked other apparel and sporting goods companies mad pursuit.
For example, Adidas has launched Smart Watches mi Coach, feedback and guidance heart rate cheap jordans for sale training available through the screen, vibration and Bluetooth headsets on the watch.
These are based on the combination of exercise and health, and to extend the field of hardware, such as smart scales, blood pressure monitors, seats and other business projects.
domestic garment enterprises are carried out wearable aspect attempt. Pathfinder (300005.SZ) had launched the wearable device outdoors intelligent Bluetooth bracelet, and synchronization on the line with the country's first outdoor sports integration services APP. Currently, the Pathfinder this bracelet is still in test marketing stage, yet large-scale promotion.
O'Connell International (603001.SH) also said it is developing positionin Retro jordans for sale g shoes, pedometer shoes and other high-tech products, will be timely to market. They said positioning shoe is a combination of GPS technology and shoes, indicating the azimuth, pedometer shoes are able to transmit real-time motion data.
The wearable technology focus is on how to extend the use of the acquired digital services. However, this is the traditional enterprise, seems to be a weakness.
"Nike put on wearable device itself is not very big, but in doing earlier." 3???? Internet expert, told reporters that as a sporting goods company Nike's core competencies or shoes, wearable equipment this amount of users is not, in itself, or loss of business. But it is beneficial for his athletic footwea Cheap air jordan 12 ovo r sales, help their core business. Overall, Lu Zhenwang not optimistic about Nike in the field of wearable competitiveness.
At the same time, due to the low barriers to entry, the field itself is now wearable foam everywhere, although a large number of products coming out the market, but many products are not formed user stickiness, not long before it was shelved. In addition, iSupply chief analyst Gu Jun said, wearable ecosystem do not have a clear profit model, key technology, marketing and business models are problematic.
Key Road Sports Consulting Ltd. founder Zhang told reporters that collect consumer information, perform background maintenance, which requires considerable human and material cheap jordans for sale mens resources, sports brand should be based on their main business, no hard to squeeze into this the field of competition, but we can take advantage of this opportunity to expand cross-border cooperation to step into the market. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: shoe & nbsp; clothing and shoes information.)"shopping" Zhi has been one of the columns I love the most, because I always think that if you love or recommend something to be recognized is a very satisfying, I believe we all feel the same at some time. So I can write to captain application issue of "shopping" records, to share with you some of my own usually will buy or collection for a long time was not willing to cut the hand of a single product.
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