9, 30, as a star, dress is always the focus of attention, this is not only the image of the problem, but also indirectly affect the play on the game. In 2011, in the net, Lining for Cilic and Ljubicic two Croatia stars brought new equipment, which has both high-tech use, but also with the two players indissoluble bond.
SIRIC Li Ning Co signed this year's top players, like Ljubicic before him, the people of Croatia have perfect SIRIC strength and explosive force. Because of its unique technical characteristics and game habits, "gun" on the functional requirements of high equipment SIRIC, especially the fast moving and two handed backhand play to his feet caused great pressure. According to the technical characteristics of the Li Ning Co to build a new version of SIRIC, "odd fish" boots for him.
"elder Ljubicic origin odd fish" boots and SIRIC deep. In 2007, Ljubicic became Li Ning Co signing player, this cooperation not only created Li Ning Co sponsorship tennis star's precedent, but also gave birth to the Chinese tennis professional design classic. That year, Lining's researc Retro jordans for sale h team for Ljubicic to serve strength, change line running frequent features, research and development of the system of the forefoot lateral fins, the system revolutionized the instep and foot lateral structure of athletes a complete package like fins, the maximum lateral pressure off the athlete's foot, in the ascension movement reaction speed at the same time, but also enhance the stability. In the design, the "odd fish" by using sandwich mesh Net material, combined with super soft, lightweight "fishbone" TPU, not only outline the male character curve of the bone structure, makes the "odd fish" showed superior wear resistance on hard and clay.
as with the "odd fish" SIRIC boots in the original function, according to the individual characteristics and exercise habits SIRIC function design details. He belongs to the power to send players SIRIC, serve its advantage is very obvious, therefore, his "odd fish" stable performance demand is very high, the Lining team in use "fins" system at the same time, through the details of the strengthening, to meet the needs of the siric. In additio Cheap air jordans for sale n, Cilic in the game, the soles of the feet move rapidly, at the pace of adjustment, Lining design team to adjust the "odd fish" shoe body weight, lightweight shoes perfectly improves the speed of the siric. The most deadly two handed backhand batting is another sign of SIRIC, Cilic version of "odd fish" emphasizes the shoes to the foot of the protective effect, greatly reduce the damage to the foot shot SIRIC when.
"odd fish" boots since the successful development will come up with a perfect transcript. In 2009, when Ljubicic put on "strange fish", he played well in the Chinese tennis open and scored in the 1/4 finalsNike recently for its retro sign shoes Air Max 1 brings innovative new version, retro design new continuation of the original, the body of the shoe is made of Flyknit material created by this section to enhance the comfort, interested friends may wish to pay more attention to.
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Nike Flyknit Air Max 1
2015-12-19 11:10 upload
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2015-12-19 11:10 Nike upload, retro, running shoes, signs 00 before get Xiaobian has everyone and is described in detail Flyease series available for the disabled basketball shoes, and now bring running shoes and training shoes, everyone will work together to see! for the convenience of the disabled to wear off, Nike last year launched a a "Flyease" system of the LeBron Soldier equipped with 8, design not only in FLywire fly line instead of the tedious steps of traditional lace up design with magic stick and zipper protect and support, for the majority of action inconvenience people bring a lot of convenience. it is worth mentioning is that Flyease technology of the originated from Nike CEO Mark Parker hopes for stroke employee Jeff Johnson design a pair of easy to put on and take off the shoes, designer tobie Hatfield and combined with brain paralysis from Matthew Walzer's advice, for up to three years in developed the technology, and successfully obtained the "time", "2015 annual Innovation Award" nomination, and selected by mashable.com "2015 world changing innov cheap jordans for sale mens ation award". in 8 Flyease LeBron Soldier will be won widespread praise, overwhelmed by Nike and the promotion of the technology to LeBron Soldier 9, Pegasus 32 and flex run, basketball shoes and training shoes and running shoes from three areas of to benefit more people with disabled athletes. Reportedly three shoes will from March 15, April 1 and May 1 onwards on the Nike website offering, then will be provided at the same time adults and children's versions available. source: HYPEBEASTMarquardt white yellow blue color using the eye-catching contrast is impressive, the Jordan Brand again to Marquardt university to create a new exclusive shoes, choose Jordan Melo M11 CP3.VIII; and Jordan, respectively in color and color rendering Home Court Road, hit the color contrast of collocation, full of visual impact.[Chinese shoes Network - brand observation] recently released 2014 earnings Adidas seemed relieved, and its sales revenue growth in all regions except North America, where the majority of the market and have achieved double-digit growth . But whether in the Greater China region and g Retro jordans for sale lobally, there are still some problems to be solved for this company. This year is the Adidas "road leading to 2015," the critical moment, from the brand strategy it is bound to be a move to attract consumers.
2014 the year for Adidas can be described as joy and sorrow are two different worlds.
The joy is the world's second largest sporting goods manufacturer, sustain the Group's full-year sales growth of 6% Data: 2014 product line because of its strengths - sports performance series and sports fashion series, Greater China full-year sales growth of 10% to 1.811 billion euros in the fourth quarter sales growth of 11%; while Group's global sales growth of 6%, up from the 14.203 billion euros in 2013 to 14.534 billion euros in 2014, an increase of 2%.
sad is that this looks good sales performance did not bring a good-looking earnings. Due to the euro exchange rate, increased costs, as well as steps to sell its brand of music losses, net loss widened Adidas. German sportswear maker said the three months ended December 2014, the net loss of 140 million euros, the losses far higher than the 10 million euros over the same period of 2013. Nike beat before, after dogged Under Armour Adidas in the market to competition, but also a great effort.
leading to 2015, the Chinese market has become the focus of
2010 Adidas in China's market share just came in fourth place, the top face of Nike, Li Ning and Anta. Adidas was in the limelight in the market gradually lost, in order to boost its long-term plan to develop a five-year, at the end of China's retail expansion strategy to regain, and named it the "Gateway 2015 program." The core of this program are: the offline retail stores from 550 cities extended to 1400, adding 2,500 stores. High Skyline general manager of Greater China director of Adidas Group (Colin Currie), told reporters, "Our goal is very simple, that is, until 2015 when he became the leading sports brand in Greater China."
The Adidas achieve two punch of this strategy, the first is the category attack - promoted market faster through a combination of each category; the second is to expand into emerging cities. Skyline High said, "future growth in this emerging cheap foamposites medium and small cities, which we call the future of the city."
Once the effect of policy changes directly reflected in the number of years of earnings: Greater China since fiscal 2010, from 1 billion euros in sales growth for five years, a total increase of about 80%; the other hand, the Group's overall performance, but only from the 2010 fiscal year rose to 11.99 billion euros in fiscal year 2014 of 14.534 billion euros, an increase of about 21%.
focus on the Greater China market in 2015 has become an important strategic Adidas, according to high Skyline revealed that the road leading to 2015 this program also has a name called "Win in China, win the future": "We believe Chinese market for the world's major sporting goods brands are essential, so Adidas want access to global success, we must strengthen investment in China, win in China. "
This year is crucial for Adidas, the year is ending, "leading to the 2015 road". And a dramatic change this year, also indicates that Adidas have to cope with many unexpected challenges. Adidas had 20 years of cooperation with the Chinese Football cheap jordans for sale Association, did not wait for Chinese football to fruition, when the end of 2014 with the Chinese Football Association not to renew, the Chinese soccer team has miraculously victory in the Asian Cup group match three games.
store expansion into growth engines
In contrast with local brands shrink stores, an increase of two years the store has become an important driving force Adidas sprint performance in Greater China. Skyline High, said: "First, we are rapidly expanding Original Classic Series stores Second, in the Chinese market hype NEO store, it has become the Chinese market leader in sports series third, we do improve with the dealer. store and display the way they operate. Fourth, improve the capacity and quality of store employees, so that they can communicate more professionally with the consumer. "
segmentation of the retail outlets to enhance the brand experience
segmentation of retail strategy is a part of the Adidas retail expansion plans: in the "Gateway 2015 of the Road" program in the newly opened shop in 2000, there are some different from the traditional store segme cheap jordans online ntation shop. These are Chinese consumers to create customized consumer experience include Adidas Brand Center, Women's footwear specialty stores and franchise stores. In volume terms, Adidas subdivision stores in Greater China currently has more than 80, accounting for 1% of the ratio.
The reason why there is such a policy, high Skyline explained: "In 2015 the road leading to the formulation of strategies, professional survey found that consumers there are shops segmentation of the demand because in the past three to four years, China. consumer tastes become more sophisticated, consumption patterns become more mature, they have more self-selection and segmentation needs. segmentation model stores, can adapt to different consumer tastes and consumer preferences. "
channel sink, expanding cities of the future
Save inventory and other closed shop different brands, in this round of industry downturn, the Adidas remains a not low speed shop. Since "the road leading to the 2015" strategy to carry out, Adidas in China added as much as 2,000 stores, mostly in the lower line of the "city of cheap jordan shoes for men the future." High Skyline revealed that in 2014 Adidas newly opened store in the heart of the future of the city's shops accounted for 50%.
For Adidas, the future of the city's layout and cities vary. "Those products that resonate in such cities Beijing, Shanghai, consumer groups may not be suitable for three, four-city market."
According to the market survey results show Adidas "brand" concept is a very important factor in a second-tier city market, but in the third and fourth-tier cities, "Brand added price" has become a more influential factor. Thus, according to the needs of different market Adidas put in different product categories. For example, Adidas Homecourt generally targeted at high-end stores in the form of first-tier cities, the sale of limited edition products or star logo has also only have a sales center in the brand.
China to promote the localization of marketing activities
Adidas has reached the 2015 final of the year ending strategy and launched a new global project - campaign to promote the project, through this project continues to consolidate its position in the sports brand. High Skyline told reporters: "We have issued a 'Sport 15' campaign The marketing campaign will show the world sports core of our brand, mainly to the sports performance series presented to the consumer, so that they understand the Adidas itself. and adhere to the core concept of Adidas. "
main sports performance series, the consolidation of the professional status
Before the Spring Festival this year, released the latest soccer advertising "is jealous of you qualify it?", The Adidas soccer goal is to create a consumer noble, arrogant, unruly and other elements mixed visual experience. According to Adidas data, this campaign has aroused wide concern in the advertising in-line 48 hours, it produced 1,300 online interaction.
The introduction of this star-studded advertising, may be seen as Adidas for their football positions consolidated. Football has been the traditional areas of strength category Adidas. This advantage is facing the threat of newcomers. Promotion of the marketing campaign will lay the foundation for Adidas in 2015. Other activities, including football and basketball categories.
"Sisters" theme to promote, and tap the potential of the female consumer market
Adidas 2015 Women's series of promotional activities had begun. This year is the third year Adidas "Sisters" marketing theme, they proposed a new slogan - "There are sisters, not impossible."
major brands have launched women's product line, the women shop are new markets for all sports brands, such as Nike in 2014 opened the world's only two stores, opened a Chinese only. Canada's women's sports brand lululemon yoga into China did not open the store, but only opened showrooms. But Adidas at the end of last year opened three stores. This means that the world-renowned sports brand battleground is shifting to women's sports product line, which may also become an important strategy for Adidas in the Chinese market. Adidas said sales growth of the company products is very strong woman, in 2013 has maintained double-digit growth.
In this regard Skyline High said: "In doing strategic road leading to the 2015, when the survey research we did in 2010 found that Chinese women have the rapid changes in the market segments, it is becoming increasingly important Chinese market . "
According to these surveys, Adidas in 2013 launched a special marketing programs for women. This is its first attempt in the Chinese market, but also all the Chinese sports brand first introduced marketing programs for women. Thereafter, Adidas opened its first female store, mainly for relatively high-end female consumer.
Skyline High, said: "Women's products have always been our fastest-growing business in China, one of the latest brand category tracking survey, significantly enhance our influence in the female consumer groups in the Adidas brand recognition. knowledge of, and familiarity with aspects of the willingness to buy improved significantly. "
Although the plan is still unwilling to disclose the specific stores, but Adidas China has also confirmed that 2015 will continue to open more stores woman. High Skyline believe this year's women's market is still very optimistic. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner: Shannon Love fashion brand)
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